THE FIRST ZERO-EMISSIONS BAROLO

Realizing the world's first zero-emissions harvest of a Barolo cru and celebrating 2025 with the first 100% sustainable bottles of the highly prized King of Wines: these are the goals of the partnership between FPT Industrial, Fontanafredda and New Holland Agriculture. 

The global challenge of energy transition requires not only innovative solutions on a large scale, but also targeted actions in specific sectors in order to grant both concrete results and the interest of a broader public through the high intrinsic value of the projects themselves. This can be achieved when projects like this one involve partners with a long-standing commitment to environmental accountability, as FPT, Fontanfredda and New Holland Agriculture do.