VIRTUAL REALITY TAKES OVER THE C16 1000 PRESENTATION

The advanced features of the C16 1000 engine were also highlighted with an innovative presentation to members of the press at the Cannes Yachting Festival. Using virtual reality headsets, journalists deep dived into the new product. With the headsets on, the invitees were able to understand the main details of the engine through a visual and auditory experience, combined with an explanation of an FPT Industrial expert about the engine’s performance, reliability, durability, design and benefits to the final consumer. At the end of the presentation, the journalists could hear the engine revving and the real shiny new gear was finally unveiled.