DESIGNING FOR THE NEXT ERA

This was the first time FPT Industrial participated in CES, and the Brand did not disappoint. In addition to the unveiling of Preludio, the bright red booth set up as a sound studio hosted live sketch performances simulating future applications for the Power Source of tomorrow, Cursor X.

From January 7 to 9, three times a day, designers from the CNH Industrial Design Center traced different scenarios for the Cursor X, imagining the concept in operation to meet various missions.

Visitors could watch the presentations through a maxi led wall, being transported into an underground hangar, for example, where Cursor X was powering commercial vehicles for goods distribution. Other scenario included the Power Source equipping a machine at work for the construction of a green building.

Watch the video to see some of the many possibilities of Cursor X!