DESIGNING FOR THE NEXT ERA

​This was the first time FPT Industrial participated in CES, and the Brand did not disappoint. In addition to the unveiling of Preludio, the bright red booth set up as a sound studio hosted live sketch performances simulating future applications for the Power Source of tomorrow, Cursor X.

From January 7 to 9, three times a day, designers from the CNH Industrial Design Center traced different scenarios for the Cursor X, imagining the concept in operation to meet various missions.

Visitors could watch the presentations through a maxi led wall, being transported into an underground hangar, for example, where Cursor X was powering commercial vehicles for goods distribution. Other scenario included the Power Source equipping a machine at work for the construction of a green building.

Watch the video to see some of the many possibilities of Cursor X!