Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari join forces with FPT Industrial

Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari join forces with FPT Industrial to celebrate the “Engine of the Year 2020”

The latest project presented in association with the famous creative hub focuses on a small but very powerful engine, the F28. And the images celebrate its well-deserved award as “Engine of the Year”. The “bodybuilder” and the “apple core” are the two “visions” produced by Toiletpaper to celebrate the FPT Industrial F28 engine and its natural ability to be compact and powerful as well as sustainable, thanks its multi-propulsion approach.

Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari and FPT Industrial: the art of power, naturally

Industrial engines become both symbols and subjects of art and creativity. This was the original idea that came out when FPT Industrial first met Toiletpaper – the innovative multimedia, multidisciplinary magazine by artist Maurizio Cattelan and Pierpaolo Ferrari, founded in 2010 and featuring a total absence of text but a great abundance of images, with a mix of advertising and fashion shots. It all began with multicoloured parrots, prettily posed on an engine immersed in lush tropical vegetation. That was the first step in the now well-consolidated partnership.

The first collaboration project was dedicated to the Cursor 13 Natural Gas, the most powerful natural gas-fuelled sustainable engine on the market. Reflecting its approach to powertrain design, for its debut in the art world FPT Industrial had no hesitation in choosing the path of uncompromising innovation: a work that breaches the boundaries of classical art and spills over into the realisation, in cooperation with the Seletti design brand, of objects for everyday use, adorned and transformed by the images created by Toiletpaper for FPT Industrial.

TOILETPAPER BY MAURIZIO CATTELAN AND PIERPAOLO FERRARI CELEBRATES THE SEA ALONG WITH THE PERFORMANCE AND DESIGN OF FPT INDUSTRIAL ENGINES

After the success of the Cursor 13 NG images, a second project followed. A girl surfing aboard an engine, as though she were riding a wave, her gaze fixed on the horizon: this is one of the various colourful images created to reimagine, reinterpret and represent the FPT Industrial C16 1000 marine engine which, in this artistic approach, becomes the springboard to cross the boundaries of the imagination and reach challenging and unprecedented new goals. Watch the animations by Maurizio Cattelan and Pierpaolo Ferrari!