The award is a tool to investigate sustainability in the creative process in a broader sense, highlighting how each artwork is the result of an evolution that encounters, in all its phases, people, materials, lives, and which must find harmony between organizational, logistical and economic mechanisms. A symmetry between the FPT brand and a way to enhance the commitment that the company places, not only on offering products that are as sustainable as possible, but also the careful attention paid to and responsibility of its production chains and processes.

The company adds another stepping stone on a path started in 2019, when it became the Main Sponsor of the Italian Pavilion at the Venice Biennale, and promoter of the installation Consider yourself as a guest (Cornucopia) by Christian Holstad (1972 Anaheim, California).