FPT INDUSTRIAL ANNOUNCES ITS SUPPORT FOR THE ITALIAN PAVILION AT THE 59TH INTERNATIONAL ART EXHIBITION - LA BIENNALE DI VENEZIA. BY LENDING ONE OF ITS ENGINES TO THE SHOW, THE COMPANY CONFIRMS ITS COMMITMENT TO SUSTAINABILITY AND ART
FPT Industrial, leader in the design and production of engines for the industrial sector – commercial vehicles, agricultural and construction equipment and power generation – and for the marine world, confirms its commitment to sustainability through contemporary art by becoming Technical Sponsor of the Italian Pavilion at the 59th International Art Exhibition - La Biennale di Venezia.
The sponsorship of the Italian Pavilion, promoted by the Directorate General for Contemporary Creativity of the Italian Ministry of Culture, which stars artist Gian Maria Tosatti with an environmental installation by Eugenio Viola, is a major opportunity for the company to once more support Italian excellence in the prestige international setting of the Art Biennale 2022, while simultaneously consolidating its focus on environmental, ethical and social issues.
In fact, the
Storia della Notte e Destino delle Comete [History of Night and Destiny of Comets], which investigates the
relationship between man and nature and encourages reflection on the current state of humanity and its future prospects, specifically references the
United National Agenda 2030 for Sustainable Development, the action plan for people, the planet and prosperity signed by the 193 UN member states in 2015.
FPT Industrial’s support for the project, which touches on all the topics set out in the 17 goals adopted by the United Nations, thus becomes another building block in a corporate vision constantly oriented towards not only the improvement of product efficiency but also environment-friendly production.
Storia della Notte e Destino delle Comete invites the visitor into a
narrative experience that declares the urgent need to think hard about the most appropriate ways of
refocusing attention on the environment, the urban landscape and sustainable ecologies.
The spaces which house the final vision, Destiny of Comets, feature the engine made available for the project by FPT Industrial, which the artist has placed at the center of one of his scenarios. The exhibition concludes with a powerful epilogue, in which the sign foretelling a happy ending appears: a message of hope about the destiny awaiting humanity that, like a comet, has crossed the universe with a great luminous trail.
“We are delighted to support the Italian Pavilion at the 2022 Art Biennale, and although art may seem very different from what we do, for FPT it is a way of communicating our values,” states Carlo Moroni, Head of FPT Industrial Brand Communication. “Contributing to the exhibition, with its specific reference to the United Nations Agenda 2030 for Sustainable Development, enables us to affirm our constant dedication to protecting the environment, a distinguishing feature not only of our products but of our entire industrial supply chain. Our involvement in the Italian Pavilion project perfectly expresses our vision and our commitment to the future.”
This initiative forms part of an engagement which the company began in 2019, when it was Main Sponsor of the Italian Pavilion at the 2019 Art Biennale, and promoted the installation Consider yourself as a guest (Cornucopia) by artist Christian Holstad, exhibited at Università Ca’ Foscari, Venice and presented at Artissima 2019. The work, a huge horn of plenty – ancient symbol of good fortune and prosperity – made from plastic waste, was FPT Industrial’s first reflection on the urgent need to tackle the pollution of our seas and oceans.
Continuing its partnership with Artissima, in 2020 the company launched the FPT for Sustainable Art Award, a prize for sustainability and innovation in contemporary art, presented to an artist selected by an international jury for artistic expression and works based on a sustainable conceptual and realization process. The winner of the first edition was Italian artist Renato Leotta, while in 2021 the jury assigned the award to Dutchman Lennart Lahuis.